Ferrari officially revealed the Luce, its first fully electric model, marking a historic shift for a brand long associated with roaring combustion engines. The design was shaped in collaboration with Jony Ive, the iconic mind behind Apple's most celebrated products, including the iPhone and MacBook.
How Did the Internet React?
Despite — or perhaps because of — the high-profile design credentials, the Luce has become a target of widespread ridicule online. Major brands joined everyday users in mocking the car's appearance, a reaction rarely seen at this scale for a luxury vehicle reveal.
The backlash raises a genuine question: can even the most prestigious designer translate tech-world aesthetics into something that satisfies die-hard Ferrari fans? The brand's loyal following has very specific expectations when it comes to what a Ferrari should look like.
What This Means for Premium EVs
Ferrari's entry into the electric vehicle market is significant regardless of the public reaction — it signals that even the last holdouts of the combustion era are now committing to electrification. Whether the Luce wins over critics in the long run remains to be seen, but the launch has undeniably sparked a global conversation about EV design standards at the luxury end of the market.
Source: Ein Wagen – aber kein schöner Wagen? Wie das Web über den Ferrari Luce spottet - Electrive (DE)· Based on source, with AI-assisted rewriting.
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