Ferrari Luce: First Look at Ferrari's First Electric Car

Ferrari unveiled the Luce in Rome on May 25, completing a carefully staged three-part reveal: technical specifications were shared last October, Jony Ive's striking interior design followed in February, and now the full car has been shown to the world. Electrek was invited to the Rome launch event and spent approximately 30 minutes with the vehicle — an up-close look, though no drive was available at this stage.

The Luce is unlike any Ferrari that came before it. Its silhouette, its intended audience, and — most strikingly — its near-silence all challenge deeply held assumptions about what the Italian brand stands for. Yet by Ferrari's own framing, the car succeeds where it counts most: generating raw emotional response, the same currency the brand has traded on for decades.

The reveal is significant beyond the car itself. Ferrari has long been one of the last major sports car manufacturers to commit to full electrification, and the Luce represents that commitment made tangible. With rivals like Porsche's Taycan and the upcoming Lamborghini Lanzador already in market, Ferrari enters the electric arena with the highest possible brand expectations to meet.

The Luce's Rome debut signals that the age of electric supercars has fully arrived. Whether a silent Ferrari can carry the same emotional weight as a screaming V12 remains the central question — and one that only driving the car will ultimately answer.