Plugsurfing plans multi-CPO EV charging subscriptions

When Plugsurfing launched in Berlin in 2012, the idea was straightforward but bold: give EV drivers access to every charging station in Europe through a single app. That vision made the startup a blueprint for the wave of roaming providers that followed across the continent. Despite changing ownership twice since then, the company has remained a relevant player in the evolving EV charging landscape.

Over time, Plugsurfing's centre of gravity has shifted decisively toward B2B services. Today, its white-label apps and API integrations — offered to energy utilities, fleet operators, and car manufacturers — are far more significant to the business than its consumer-facing roaming platform. This pivot reflects a broader industry trend where infrastructure providers seek branded, integrated charging experiences.

In a recent interview, Wilhelm Henriksson, Head of Networks, Strategy and BI at Plugsurfing, confirmed that the company is actively working on subscription packages that work across multiple CPOs (charge point operators). For EV drivers, this would mean paying a single monthly fee to access charging across different networks seamlessly — a model already familiar from mobile telecoms roaming.

Such cross-CPO subscriptions could reshape how Europeans pay for public charging, moving away from unpredictable per-session pricing toward flat-rate plans. As the EU pushes for denser public charging infrastructure under the AFIR regulation, aggregators like Plugsurfing are well-positioned to bridge the fragmented operator landscape and deliver a more unified experience for drivers.