Zeekr, the premium electric vehicle brand under China's Geely Group, has delivered its first over-the-air (OTA) software update to the 7X electric SUV in Australia. OTA updates — which allow manufacturers to improve or add features remotely without a workshop visit — have become a key differentiator in the modern EV market, popularised by brands like Tesla and increasingly adopted by Chinese automakers.
What's new in the update?
The Zeekr 7X launched in Australia in 2025 and represents the brand's push into right-hand-drive English-speaking markets. The ability to deliver meaningful feature upgrades post-purchase strengthens the long-term value proposition for buyers, a factor that is increasingly influencing EV purchasing decisions globally.
The bigger picture for EV software
Source: Zeekr rolls out first OTA update for 7X electric SUV in Australia - The Driven· Based on source, with AI-assisted rewriting.
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